How many HIPPOs are organic to the BSB distribution company?

• A. 5
• B. 8
• C. 12
• D. 10

Answer: (D)

Think about what “organic to” means in this context: HIPPOs that fit naturally within BSB’s existing distribution setup— using current channels, warehouses, supplier relationships, and sales teams—without needing new infrastructure or partnerships. To determine the count, you look at each HIPPO and ask if it can be pursued with what BSB already has in place. The HIPPOs that meet these criteria can be handled within the current footprint, so they’re counted as organic. When you go through the list, you find ten such HIPPOs. The others would require expanding capacity, adding new suppliers, or creating new routes outside the current operations, so they aren’t considered organic.